Ads that bring calls, not clicks
Paid advertising is the fastest lever you have — it can produce enquiries within days rather than months. It is also the easiest place to waste money, which is why we manage it around booked jobs instead of traffic.
What management covers
- Google Search, Performance Max, Facebook and Instagram
- Local targeting by radius, suburb or service area
- Retargeting for people who visited but did not call
- Landing pages built for the ad, not your homepage
- A/B testing on headlines, creative and offers
- Bid management and budget pacing
- Call and form conversion tracking, properly configured
Before launch we agree a target cost per lead with you, based on what a customer is worth to your business, and we report against it every month. Your industry, margins and competition all move the numbers, so we give you a realistic range for your situation before you spend anything.
Your ad budget stays in your own account. We never mark it up or hold it.
Channels, and when each one earns its place
Google Search
Catches people who already want what you sell and are choosing between businesses right now. Usually the first channel we turn on.
Facebook & Instagram
Reaches people before they start searching. Slower to convert, cheaper per view, and much better with strong video.
Retargeting
Most people do not call on the first visit. Retargeting brings back the ones who were already interested, at a fraction of the cost.
The first 90 days
Research and setup
Keyword and competitor research, account structure, tracking, and the landing page the ads will point at.
Launch and learn
We start deliberately small, gather real conversion data, and cut what is not producing enquiries.
Scale what works
Budget moves toward the campaigns booking jobs. Losing keywords and audiences get switched off.
Report and refine
A monthly report on spend, leads and cost per lead, plus what we are changing next and why.
Simple, transparent pricing
Your ad budget is paid directly to Google or Meta and stays in your account. We never mark it up.
Campaign management
- Google, Facebook and Instagram ads
- Local targeting and retargeting
- Landing pages built to convert
- A/B testing and bid management
- Monthly performance reporting
Recent client work
“After wasting money on ads for months, Optimum Solution finally gave us clarity. Their PPC campaign brought real customers, not just clicks. Our ROI improved significantly, and they handled everything professionally.”
What owners ask us about ads
What is the minimum I should spend?
It depends on your area and industry. For most local services we suggest starting between $500 and $1,000 a month in ad spend; much below that there is not enough data to optimise. We will estimate it for your market before you spend anything.
Who controls the ad account?
You do. We work inside your account, your budget stays with your card, and if we part ways the account and its history stay with you.
How soon do calls start?
Usually within the first week of launch. The first month is about finding which keywords convert; month two and three are where cost per lead really drops.
Do I need a landing page?
Almost always. Sending paid clicks to a homepage is the most common reason ad budgets underperform. A focused page usually turns more of the same clicks into calls.
Can you fix an account someone else ran?
Yes, and we will audit it first. Sometimes the existing structure is salvageable and cheaper to repair than rebuild.
Find out what ads would cost you
Book a free consultation and we will estimate your cost per lead based on your industry and area, before you commit to anything.
Book your free consultation